When someone tells you they already know how to start a gift basket business, you might want to just nod your head and say “Good for you.”
They will probably tell you a story about making up one or two baskets they gave away or sold for a couple of dollars at a charity auction. It isn’t necessary to start a “discussion” by telling them that they have a hobby, not a business.
You certainly don’t want to discourage anyone from doing something they enjoy, especially when it something as enjoyable as gift baskets. These beautiful and practical items are among the most appreciated gifts on any occasion.
They are also quite popular at silent auctions and other events. However, a gift basket business is much more than a couple of baskets given away or sold to the next door neighbour.
The major difference between a hobby and a business involves money, of course. In the best case scenario, you create outstanding baskets that will be purchased by hundreds, if not thousands of customers.
But there are a lot of steps to take before you can really be in the business, not only enjoying what you do, but moving steadily toward the goal you set at the start.
Visit Rock Hill Cottage to learn more about these essential steps. You will find some great ideas about the craft, of course. But there are lessons to be learned about the business side that are just as important.
For example, you may think that your customers will only be the few dozen people you know by first name in your hometown. Would you be surprised to learn that almost everybody can be on your list?
When you work with someone who has already been through all of the steps, and put together a very successful business, you can learn how to identify your target customer. They may be across town, across the country, or on the other side of the world.
You will find out how to get appointments to show your baskets to people who want to buy and can buy.
This short subhead doesn’t refer to the equipment you will need to weigh your products, though that may be necessary if you ship long distances. No, the idea of larger scale refers to the scope of your business. To take your business to the right level, you should set your sights higher.
Learn how to get in touch with the person who makes the final decision to order gift baskets. Sell through one person to make multiple sales.
If you make an appointment with someone in this important position, you must be prepared ahead of time. A piece of helpful advice: Don’t “wing it” when you go into an appointment. Have a plan and establish your credibility.
Make the presentation in the correct way and your order numbers will rise significantly. When you make a sale, be sure to stay in touch with that customer. Building relationships is a key to long-term success.
At this point, you may be wondering how you are going to learn all this and create beautiful baskets too. The answer might be at Rock Hill Cottage. There are individuals who have already made some of the mistakes that you should avoid.
These same people have already discovered, by trial and error, that some types of advertising work and some don’t. They will also be able to guide you when it comes to setting prices for your baskets.
It’s a Secret?
You may have heard someone say they have a secret recipe. There is a “secret” of sorts when it’s time to put a price tag on something you created. Fortunately, there are a few individuals who have found the right price range for gift baskets and many other products. They still call it a secret, but will share it with you if you agree to work with their program.
Is it worth it? Consider your entry fee as an investment. You deserve to make money, but you need to know how much to charge. Set the price too high and you will have a few customers, but not as many as you would if the price is just right.
If you are like many start-up entrepreneurs, you may be tempted to set the price very low, so you attract more customers. But this isn’t necessary. It may also be the main reason you don’t make enough to sustain your business.
Marketing is one of the most important tasks you will have as a business owner and manager. Keep in mind that marketing is not the same as sales. When you work with one of the industry leaders in the home-based, gift basket field, you also get printable brochures to use as a marketing tool.
Think about how much you would have to invest to create your own materials and have them printed. The right marketing information can do much of the selling for you.
If you want to start a gift basket business, make the smart choice and let a veteran help you.